A fundamental understanding of communication has always been at the center of a politician's arsenal, but a firm grasp on the future of communication can be the secret weapon that wins the war. For Franklin D. Roosevelt, it was radio. For John F. Kennedy, it was television. And for Barack Obama, it is social media.
If you have ever wondered what a perfect online marketing campaign looks like, just look at the Barack Obama campaign. Their online marketing team are implementing every online marketing strategy available, including social networking, search engine optimisation, pay per click advertising, email marketing, mobile marketing and a number of other strategies. Not only that, but their implementation is flawless.
Barack Obama, then junior United States Senator from Illinois, announced his candidacy for the presidency of the United States in Springfield, Illinois, on February 10, 2007. On August 27, 2008, he was declared nominee of the Democratic Party for the 2008 presidential election.
The Emmy Winning video "Yes We Can" is a collage style music video
inspired by a speech delivered by Barack Obama following the 2008 New
Hampshire primary, derived from similar union catch cries. The song was
released on February 2, 2008 by the Black Eyed Peas member will.i.am.