As rules of the advertising game change rapidly, online or digital marketing market size in India is estimated to touch close to Rs 2,000 crore by 2013. The traditional media has somehow lost audience and relevance. Partially it has happened due to its fragmentation and lifestyle changes. As a result, traditional advertising has lost its ability to capture a large number of people. On one hand the cost of traditional media is going through the roof and on the other, its effectiveness is becoming questionable for a verity of reasons. In the attached video resource lets learn what is changing and why?

The decreasing productivity of traditional advertising and our ever increasing digitally connected lifestyle has led to the necessity for industry experts and business professionals to emphasis on the importance of establishing internet marketing as an area of academic specialization. In the attached video resource; we go a little deeper and see how digital media is creating a highly effective customer driven marketing paradigms.

This shift from traditional marketing to digital marketing has opened several new opportunities for young people who are interested in making global careers. All you need is basic marketing skills like communication, persuasion, creative writing and design. In addition you need to have the ability of mathematical thinking and develop good understanding of digital marketing software tools. In the attached video resource we learn how a typical digital media firm works.

Google was the medium that first opened my eyes to a curious form of advertising. On Google, you didn’t pay for your ad or sponsored link to appear. You paid only if the consumer responded to it and clicked on it. When I thought about it I figured that this was perhaps the kind of advertising I was waiting for “pay-for-performance” In the attached video we will learn where the traditional advertising remuneration structure breaks and how new highly measurable models possible in digital format makes it win-win for all stake holders. We will also learn about two most used digital marketing terms SEO & SEM.

Study of digital marketing covers strategy and techniques to develop, plan, assess and measure digital marketing. It also enables students to learn to improve customer engagement through digital channels. In addition, it teaches students about the importance of website and the role of social media in marketing. Area of specialization would include; Web Analytics, search engine optimization (SEO), search engine marketing (SEM), custom designing, website designing, internet marketing, e-commerce solutions, online marketing, social media marketing, email/SMS marketing and digital marketing copywriting. Some institutes that can help are: 

http://www.iamai.in/mktcourses.aspx

http://www.niitimperia.com/program-in-digital-marketing

http://www.theidmi.com/about-idmi.asp?a=3

Note: These are for reference not recommendation 

In this concluding video we will learn a bit more about digital media matrixes, challenges for the new professionals and kind of opportunities it can bring for you.