How to get your first 1000 users
This Lesson is inspired by an mashable article written by William Griggs who helps startups craft and implement their go-to-market and user acquisition strategies. You can find more about him at, or follow him @tssupdates. Here a step-by-step process you can use to begin developing a unique and compelling marketing plan that will attract your first 1,000 users in no time. This milestone helps give you the quantifiable traction you need to support your future fundraising efforts and helps you secure additional press coverage.
by Tarun Mitra
2 years, 6 months ago

We assume here that you have already done your homework and research on the idea “the problem you are solving” its time to get down to basics of getting a minimum viable product MVP is place.  This is one of the most important lean startup techniques is called the MVP. Its power is matched only by the amount of confusion that it causes, because it's actually quite hard to do. The minimum viable product is that version of a new product, which allows a team to collect the maximum amount of validated learning about customers with the least effort. To learn more about the concept of MVP lets watch this video.    
Presentation for the inaugural Lean Startup Meetup in San Francisco by Eric Ries
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Determining how you are going to grow your user base starts with how your business model is structured. If you haven’t gone through the exercise of developing a business model canvas for your startup, then do so now. The canvas, developed by Alexander Osterwalder, will help you pinpoint key pieces of information, including your cost structure, target audience, and how you will make money. Follow up with downloading and filling up.
Alexander Osterwalder shares a short video to explain the structure of his business model canvas ...
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In this interview, Sean Ellis notes that it’s crucial for startups to learn the false assumptions around their marketing efforts before they attempt to actively market their product. He suggests rather than launching with one big push, entrepreneurs should utilize something he calls “trickle marketing” to acquire early customers. This is an effort to learn exactly who loves the product and why as well as how they use it. According to Ellis, the goal is to get a manageable number of users per day whom you can realistically learn from, monitor, and engage. To follow up read "three drivers of growth
Sean Ellis recently sat down with us and explained how to bring products to market ...
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  • Create an online identity using a website/coming soon page, demo video, and social media platforms. The goal is to collect around 1,000 to 2,000 email addresses of interested individuals. 
  • Drive up initial interest in your product by revealing a few details and reaching out to bloggers in the niche you’ll be targeting. Don’t promote your product to them, but rather focus on starting a conversation. 
  • Build your offline presence by attending relevant conferences and networking events. The goal here is to build relationships with your target market and potential partners. 
  • Keep building interest with your initial audience by revealing exciting details about your product. Ask them to share them with their friends and make it easy for them to do so by literally listing out the steps you’d like them to take. 
  • As you approach your launch date, which should be set in stone, start reaching out to some of the bigger blogs and mention the coverage you’ve already been receiving.
Launchrock is a quick and easy tool to help you build a 'coming soon' page ...
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PR can make or break your company’s launch, especially if you are looking to gain early customers. That’s because getting attention in notable publications accomplishes three goals: 
  1. Early exposure for your brand 
  2. Excitement about your product from potential customers 
  3. Social proof that your company is worth exploring 
Next Steps 
  • Identify the news publications/blogs that would potentially write about your launch. 
  • Gather information about specific reporters to pitch. 
  • Start developing relationships with these reporters as early as you can.
  • Craft a message that is interesting, novel, and will catch the reporters’ attention. 
  • Contact the reporters with your message without being annoying or overly aggressive.
Helpful resources:
  • MuckRack — An awesome resource for finding reporters covering your niche on Twitter.
  • ToutApp — The easiest way to send similar messages to targeted lists of people. I love ToutApp and use it on a daily basis to streamline the PR process.
  • How to Win Friends and Influence People — A PR must read written ages ago by Dale Carnegie. The same tactics for human nature and psychology still apply.

Successful entrepreneur and CEO, Jay Adelson, demystifies the start-up process by providing advice, tips, and ...
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As you learn what works and what doesn’t you will to want to double down on the winners (top 80%) and replace the losers (bottom 20%) with new tactics and then repeat the process. Your goal of continuous growth for your startup must be matched with a drive for continuous learning and experimentation.

Next Steps

  • Create a post-launch game plan
  • Use Kagen’s template to document your tactics and track their results
  • Find and document resources filled with marketing ideas and tactics
  • Continue to learn, experiment, and grow

Suggested Tools & Resources

  • Mixergy – A great source of interviews with proven entrepreneurs is the place to register to see Noah Kagan "Chief Sumo ...
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1. Step 1 - Minimum Viable Product
2. Step 2 - Determine How to Grow Your Startup
3. Step 3 Test Market
4. Step 4 Prepare For Launch
5. Step 5 Launch
6. Internet Marketing Party™
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