Raising awareness about the importance of water purifier amongst the masses in the bottom of the pyramid is the one of the core issues of today. People do not see the need for clean energy. For instance, let us take a look at home clean energy. One of the most prominent products of this sector is water purifiers. Water purifier companies in India are currently facing a demand side issue. As India is a developing nation, it goes without saying that a lot of people live below the poverty line, earning as much as a hundred rupees a day. Needless to say, survival is primary and hygiene is secondary for these people. The correct approach would be to change the mind-set of these people and make them realize the importance of clean energy.

Statistics state that around 85% visits to hospitals are made because of water borne diseases and most of the time people end up paying for their medical bills from their own pocket. 

If you average out the total amount of money paid as hospital bills for one entire family, it amounts to more than the amount required to purchase a water purifier. Hence, to tackle this problem, water purifier companies have partnered with micro finance institutions to avail EMI payment methods to those who cannot afford direct down payments. This approach revolves around the concept of “prevention is better than cure”

This issue mainly depends on how an entrepreneur can create the next set of entrepreneurs within the organization itself. It is important to groom your employees to the highest standards of technical and managerial proficiency. However, doing this can pose another problem. With all sorts of growth opportunities, retaining these highly qualified employees becomes the next problem. This is where passion and promise comes into the picture. When it comes to scaling up a clean tech business, another important thing is to face challenges and take bold steps. The more you believe in your decisions, the more likely you are to succeed. 

When it comes to pricing clean tech products, there is no one rule to the game. A clean tech company deals with a variety of different customers and each category should be approached uniquely. 

The input cost of a clean tech product can get pretty high and hence, it is important to stay transparent in the eye of the consumer. 

It is important to make the consumer believe that the values that are shown on paper are available in real life too. Hence, it can be concluded that it’s all about building confidence in the customer that you’ve brought value to the table. 

A major hunk of the Indian population does not feel the need to buy a water purifier. Hence, raising awareness about the importance of clean water is the need of the hour. However, there is good news. The awareness has shot up recently which reflects the progress of rural India. People have realized the need for prevention and are currently giving importance to the idea of clean energy. In a recent survey, it was found that over 70% of people agreed to buy water purifiers once they were told about its benefits. However, this number soon came down, thus exposing a gap between intention and action on behalf of the customers. Apart from this, it is established that rural people look for a brand they can trust and this trust can be built by a healthy combination of two way interactions, post sales service and aspirational value. With a blend of demand generation and rural marketing, we should see a significant rise in the use of clean energy very soon.